Safeguarding Revenue And Minimizing Costs in Retail

Competitively priced indoor camera models are ideal for retailers. The hemispheric technology by MOBOTIX is optimal for providing a wall-to-wall 360° view, which is necessary due to the short ranges when indoors. The camera performs high-quality image correction, ensuring the best quality possible for images without requiring a huge bandwidth.

For example, the integrated video analysis in a c26 camera can count objects or people and display a heat map of movement without additional software or infrastructure, making it particularly interesting for use in the retail sector or in public-use buildings. In addition, movement patterns of people – for example, duration of stay or entry into restricted areas – can trigger an event.

It means that retailers can improve deployment of personnel, the layout of furniture/equipment and footpaths and placement of advertising and special offers in each individual sales room using the optimized overview, additional analysis data and the heat map of movements and transaction data. In the process, sales can be increased while costs are minimized.

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