Analyze Movements – For Marketing And Security Purposes.
MxAnalytics makes it possible to collect statistical behavioral data on people and objects. This is done by defining recognition zones and counting corridors. The camera then records how often the object crossed each counting corridor within a specified period. Hemispheric MOBOTIX cameras achieve the best results.
Automatic counting corridor and heat map reports
Counting objects that move in a predefined direction
Detection of unexpected movement patterns within defined areas
Live analysis decentralized in the camera, without network load
No additional devices like computers, servers, or black boxes required
Easy configuration and intuitive operation for the user
Comes standard with MOBOTIX single lens cameras
Heat Maps
View Of Frequently Visited Areas
Which shelves in the shop are attracting the most customers this Saturday? Which paintings by the new artist capture most of the visitors’ attention? Which waiting areas in the departure hall are preferred in the afternoon? All movements of objects of a particular size are recorded and evaluated, either in the live image or in a previously defined detection area, to provide answers to questions like these. The frequency of the movements is shown visually by means of different colors within a heat map.
Counting Corridors
Count People And Objects (Statistics)
You can define counting corridors to find out, for example, how many people walk in and out of each entrance of a shop over the course of a week. The camera records how often each counting corridor is crossed within a specified period. The reliability of the count depends on (a) the similarity of the sizes and shapes of the persons or objects in the image, (b) the distance between these (in terms or time or spatial distance), (c) how effectively they can be visually distinguished from the underlying background, and (d) how close the counting corridor is to the center of the image (camera focus).
Behavioral Detection I
MxAnalytics Expansion For Q26, c26, And S26
Behavioral detection allows events such as recording and alarm calls to be triggered by special movements of people/objects in the image area that are unexpected or undesired for the application scenario and which require an immediate response. For example, a notification can be sent to the branch supervisor when a customer has been waiting for four minutes at a supermarket cash register.
Behavioral Detection II
Detectable movement patterns that can trigger events:
Corridor: if an object crosses a counting corridor Duration of stay: if an object is detected for a long time and it stays in the image area for longer than the configured time Opposite direction: if an object moves in a direction opposite to the pre-defined main direction Turning: if an object changes its direction by between 45° and 135° U-turn: if an object changes its direction by more than 135° Speed: if an object moves faster than the prescribed speed limit Forbidden entry: if an object moves in a digitally blocked area
Behavioral Detection III
MxAnalytics Expansion For Q26, c26, And S26
The accuracy of position recognition of objects is around +/- 20 centimeters. Behavioral detection is only available for Q26, S26, and c26 camera models with a hemispheric 180° lens (B016) with day or night sensors operated in ceiling installations.
